Meet the LoveMud Dog Lady! πΎπ
The woman behind the floofs, the funny voices and a whole lot of grooming knowledge!
From Grooming Table to Your Screen π±πΎ
What started with a grooming van, a passion for puppies and a woman who couldn't stop talking to dogs turned into something rather floofin' wonderful! ππ
LoveMud started with a grooming van, a passion for puppies and a woman who apparently couldn't stop talking to dogs! π
After nine years working in brand marketing, Caroline swapped the corporate world for the wonderful, slightly chaotic world of dog grooming.
What began as a hands-on mobile grooming business soon became something much bigger.
Caroline started livestreaming her grooms on TikTok, chatting away to her floofy clients, explaining her techniques and answering questions as she worked.
And people loved it!
Those everyday moments at the grooming table grew into a community of over 800,000 followers across Facebook, Instagram, TikTok and YouTube.
Somewhere along the way, Caroline found the perfect word for her unique approach:
EDUTAINMENT! π
Real grooming knowledge, honest advice, plenty of laughs and the occasional ridiculous dog voice.
Because learning something new doesn't have to be so floofin' serious! π
She Knows Her Floof! βοΈπΎ
13+ years of grooming experience, professional qualifications and enough dog hair to stuff a mattress! π
With over 13 years of hands-on grooming experience, Caroline knows that there's a lot more to grooming than a cute haircut!
She's a qualified groomer with City & Guilds Level 2 and Level 3 qualifications, alongside a BSc (Hons) and an MSc.
Her grooming knowledge has taken her beyond the grooming table, including appearances on ITV's This Morning, The Joy of Pets, radio and major UK dog events.
She also regularly works alongside vet Dr Scott Miller, sharing practical grooming and coat-care advice with his audience.
But fancy qualifications and television appearances aside, what matters most to Caroline is helping everyday people feel more confident caring for their dogs.
Because a happy, comfortable floof will always matter more than a perfect haircut.π
Helping Humans Help Floofs πΎ
Because grooming isn't just about making dogs look gorgeous. It's about helping them feel gorgeous too!
At LoveMud, there's one thing that will always come before a fancy haircut: the floof's welfare.π
Caroline believes grooming should be about comfort, kindness and understanding the individual dog in front of you.
Whether you're a pet owner wondering how on earth to tackle those knots, a brand-new groomer finding your feet, or an experienced professional looking to improve your skills, Caroline's here to help.
Through LoveMud Lessons, she shares practical, real-life grooming knowledge without the confusing jargon, unnecessary fuss or pressure to be perfect.
From brushing and bathing to tools, techniques and styling, it's all about giving you the knowledge and confidence to do the best for the floofs in your care.
Happy floofs. Confident humans. A whole lot less grooming drama! πΎ
The Woman Behind the Dog Lady π
Mum life, faith, recovery, cake, a naughty cockapoo and a whole lot of real life!
When she's not covered in dog hair or making ridiculous voices for her floofy clients, Caroline is navigating life as a widowed solo mum to her nine-year-old son, Maxie, alongside their much-loved cockapoo, Lenny (or Leonard when he's being naughty!).
She's also three years sober, and her Christian faith plays an important part in her life.
Caroline believes in sharing the real stuff, not just the polished highlights. Motherhood, faith, recovery, hormones, HRT, far too much cake and the everyday chaos of trying to keep all the plates spinning!
She doesn't pretend to have everything figured out, and that's exactly how she likes it.
Because behind LoveMud is a real woman, living a real life, who happens to love dogs, helping people and having a good laugh along the way.
Real over perfect. Floofy over fancy. Humanity before vanity. π
Come Join the Floofin' Fun! πΎπ
Whether you're a proud floof parent or a professional groomer, there's a place for you here!
You've met the woman behind LoveMud, now come and see what all the floofin' fuss is about! π
Whether you want to keep your own furry bestie looking fabulous or take your grooming skills to the next level, there's a whole world of practical Lessons, honest advice and plenty of laughs waiting for you.
No perfection required. Just a love of dogs and a willingness to learn!
See you on the floofy side! ππΎ